Market Opportunities

Market Opportunities is the identification and understanding of potential areas or sectors in which a company can generate additional profit and growth. Coursera's Market Opportunities catalogue helps you build skills in identifying and analyzing key market trends, understanding consumer behavior, and formulating effective business strategies. You'll learn about tools and techniques for market research, competitive analysis, and customer segmentation. Moreover, you'll also gain insights into how to assess market attractiveness, predict future market trends, and leverage these opportunities for business expansion and innovation. Whether you're a budding entrepreneur, a business strategist, or a marketing professional aiming to excel in your career, this catalogue will equip you with the necessary knowledge and practical skills.