Customer Engagement

Customer Engagement is the process of interacting with customers using a variety of channels and methods to strengthen the customer-business relationship. Coursera's Customer Engagement catalogue teaches you about the key strategies and techniques used to effectively engage customers and drive customer loyalty. You'll learn about building personalized customer experiences, using digital platforms for engagement, understanding customer behavior, and developing data-driven engagement strategies. This skill is essential for roles in marketing, sales, customer service, and any other role where interacting with and understanding customers is key.