Product Assortment

Product Assortment is a business strategy involving the selection and presentation of diverse products in a store or platform to meet the varied needs of consumers. Coursera's Product Assortment catalogue teaches you about the intricacies of curating and managing a wide range of products for retail, ecommerce, and other business platforms. You'll learn the importance of product mix decisions, how to optimize for customer preferences, methods of creating a balanced and attractive product range, and the role of data analysis in assortment planning. Further, you'll understand the correlation between product assortment and sales performance, inventory management, customer satisfaction and overall business growth. Your skills in product assortment can help you in roles such as retail manager, ecommerce strategist, product analyst, and more.