Focus Group

A Focus Group is a qualitative research method involving a small group of people whose responses are used to understand their perceptions, beliefs, and attitudes about a particular topic. Coursera's Focus Group catalogue teaches you how to effectively design, conduct, and interpret focus group discussions. You'll learn about the critical role of a moderator, the art of crafting effective questions, the selection and recruitment of participants, and the analysis of focus group data. You'll also gain insight into the ethical considerations of conducting focus groups and how to incorporate the findings into decision-making processes. This skill is particularly useful for market researchers, social scientists, product managers, and anyone interested in understanding user experiences, opinions, and motivations.