Sales Prospecting

Sales Prospecting is the process of sourcing new leads or customers for a business, focusing on identifying potential customers, analyzing their needs and interest. Coursera's sales prospecting catalogue teaches you the art and science of sales prospecting. You'll learn about modern strategies for identifying and reaching out to potential leads, understanding customer needs, and converting leads into customers. The catalogue further enhances your skills in communication, negotiation, networking, and sales analytics to ensure effective business growth and expansion. From cold calling to social selling, you'll acquire a variety of techniques to build a strong pipeline of prospective clients in any sales-focused role.