Media Buying

Media Buying is a strategic process of purchasing advertising slots across varied media platforms to achieve marketing goals and reach the target audience effectively. Coursera's Media Buying skill catalogue equips you with the knowledge and expertise to negotiate, purchase, and monitor advertising space and airtime. You'll learn to analyze and optimize media strategies, understand audience behavior, leverage various media channels, and measure campaign performance. With an emphasis on digital and traditional media buying techniques, you'll gain comprehensive exposure to platforms ranging from television, radio, newspapers, to social media, search engines, and websites. This skill will empower you to become an effective media planner or buyer, advertising strategist, or marketing professional in the evolving landscape of media and advertising.