Promotions and Campaigns

Promotions and Campaigns are strategic marketing efforts to increase brand visibility, customer engagement, and sales for a product or service. Coursera's Promotions and Campaigns skill catalogue teaches you the methods and tools necessary to effectively plan, execute, and manage promotional campaigns across various channels. You'll learn about the principles of promotion strategy, campaign planning and execution, budgeting, and measurement of promotional effectiveness. Additionally, you'll delve into different types of promotion techniques like sales promotions, public relations, digital marketing, and advertising. This knowledge will empower you to drive business growth, increase brand awareness, and enhance customer loyalty.