• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Digital Analytics

    Digital Analytics Courses Online

    Master digital analytics for measuring online performance. Learn to analyze web traffic, user behavior, and digital marketing effectiveness using tools like Google Analytics.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Digital Analytics Course Catalog

    • Status: New
      New
      G

      Google Cloud

      在 Google Cloud 上使用生成式 AI 进行网站现代化改造

      Skills you'll gain: Generative AI, Web Content, Web Analytics and SEO, Prompt Engineering, Large Language Modeling, Google Cloud Platform, Content Management, User Experience Design

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      G

      Google Cloud

      BigQuery Machine Learning für Inferenzen nutzen

      Skills you'll gain: Big Data, Data Analysis, Applied Machine Learning, Data-Driven Decision-Making, Google Cloud Platform, Machine Learning

      Beginner · Course · 1 - 4 Weeks

    • I

      IIT Roorkee

      Executive MBA

      Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of North Texas

      Bachelor of Science in General Business

      Skills you'll gain: Operations Management, Mediation, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Marketing Planning, Design Thinking, Global Marketing, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Music History, Sociology

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Vector Search ve Yerleştirmeler

      Skills you'll gain: Semantic Web, Generative AI, LLM Application, Prompt Engineering Tools, Artificial Intelligence, Google Cloud Platform, Natural Language Processing, Web Analytics and SEO, Algorithms

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      運用 BigQuery 建立嵌入項目、向量搜尋和 RAG

      Skills you'll gain: Generative AI, Google Gemini, Prompt Engineering, LLM Application, Google Cloud Platform, Big Data, Query Languages, Natural Language Processing, Scalability

      Advanced · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      G

      Google Cloud

      Introduction to Data Engineering on Google Cloud - 繁體中文

      Skills you'll gain: Data Migration, Google Cloud Platform, Cloud Storage, Extract, Transform, Load, Data Pipelines, Data Processing, Big Data, Data Warehousing, Data Integration, Data Storage, SQL, Data Transformation, Automation

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      G

      Google Cloud

      使用 BigQuery 创建嵌入、向量搜索和 RAG

      Skills you'll gain: Google Gemini, Generative AI, Large Language Modeling, Prompt Engineering, LLM Application, Responsible AI, Google Cloud Platform, Data Pipelines, Big Data, Natural Language Processing, Machine Learning Algorithms

      Advanced · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - 简体中文

      Skills you'll gain: Google Gemini, Google Cloud Platform, Big Data, Business Intelligence, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Data Analysis, Python Programming

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      在 Google Cloud 運用生成式 AI 翻新網站

      Skills you'll gain: Generative AI, AI Personalization, Web Content, Google Cloud Platform, Prompt Engineering, Web Analytics and SEO, Content Management, Web Design and Development

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Responsible AI for Developers: Interpretability & Transparency - 简体中文

      Skills you'll gain: Data Ethics, Responsible AI, Data Modeling, Data Analysis, MLOps (Machine Learning Operations), Artificial Intelligence, Applied Machine Learning, Machine Learning

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Websitemodernisierung mit generativer KI in Google Cloud

      Skills you'll gain: Generative AI, Web Content, AI Personalization, Web Analytics and SEO, Prompt Engineering, Google Cloud Platform, Large Language Modeling

      Beginner · Course · 1 - 4 Weeks

    Digital Analytics learners also search

    Analytics
    Business Analytics
    Web Analytics
    Financial Analytics
    Social Media Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1…434435436…438

    In summary, here are 10 of our most popular digital analytics courses

    • 在 Google Cloud 上使用生成式 AI 进行网站现代化改造: Google Cloud
    • BigQuery Machine Learning für Inferenzen nutzen: Google Cloud
    • Executive MBA: IIT Roorkee
    • Bachelor of Science in General Business: University of North Texas
    • Vector Search ve Yerleştirmeler: Google Cloud
    • 運用 BigQuery 建立嵌入項目、向量搜尋和 RAG: Google Cloud
    • Introduction to Data Engineering on Google Cloud - 繁體中文: Google Cloud
    • 使用 BigQuery 创建嵌入、向量搜索和 RAG: Google Cloud
    • Work with Gemini Models in BigQuery - 简体中文: Google Cloud
    • 在 Google Cloud 運用生成式 AI 翻新網站: Google Cloud

    Skills you can learn in Business Essentials

    Analytics (37)
    Presentation (33)
    Modeling (29)
    Business Analytics (27)
    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
    Plan (17)
    Business Communication (16)
    Decision-making (16)
    Leadership (15)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok