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    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

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    Explore the Marketing Automation Course Catalog

    • Status: New
      New
      Status: Preview
      Preview
      B

      Board Infinity

      Generative AI in Marketing

      Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, Advertising Campaigns, A/B Testing

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Lead Scoring and Identification

      Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Sales Process, Sales Management, Generative AI, Artificial Intelligence, OpenAI, ChatGPT, Customer Relationship Management (CRM) Software, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Machine Learning Aplicado ao Marketing

      Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Data Visualization Software, Plot (Graphics), MarTech, Data Modeling, R Programming, Data Science, Data Analysis, Marketing, Innovation, Business Analytics, Data Manipulation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      58 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Generative AI in Marketing

      Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Marketing, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, MarTech, Legal Risk

      4.7
      Rating, 4.7 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Dynamic Advertising and Media Buying

      Skills you'll gain: Google Ads, Advertising Campaigns, Media Buying, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Google Gemini, Paid media, Marketing Automation, AI Personalization, Automation, Marketing Analytics, Content Creation, A/B Testing, Analytics, Data-Driven Decision-Making

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Introduction to Generative AI Marketing

      Skills you'll gain: Generative AI, AI Personalization, Responsible AI, Marketing Effectiveness, Marketing Operations, Innovation, Strategic Marketing, MarTech, Marketing Strategies, Content Creation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      K

      Kennesaw State University

      AI for Marketing: SWOT Analysis

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, Case Studies, Responsible AI, LLM Application, Analysis, Artificial Intelligence

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Digital Marketing Specialists

      Skills you'll gain: Generative AI, Marketing Analytics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Brand Awareness, Prompt Engineering, OpenAI, Data Analysis, ChatGPT, Content Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Marketing

      Skills you'll gain: Marketing Analytics, AI Personalization, Responsible AI, Data Ethics, Customer Analysis, Advanced Analytics, Marketing, Marketing Effectiveness, Analytics, Predictive Modeling, Social Network Analysis, Market Analysis, Data Analysis, Customer Insights, Predictive Analytics, Consumer Behaviour, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      187 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Field Sales Agents: Local Market Insights

      Skills you'll gain: Sales Territory Management, Generative AI Agents, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Market Intelligence, Sales Training, Real Time Data, Customer Insights, Market Analysis, Business Ethics

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Upgrade Your Marketing Strategy with Microsoft Copilot

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Marketing Analytics, Performance Reporting, Marketing Channel, Generative AI, Microsoft 365, Customer Analysis, Artificial Intelligence, Customer experience improvement, Customer Retention

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing automation courses

    • Generative AI in Marketing: Board Infinity
    • GenAI for Lead Scoring and Identification: Coursera Instructor Network
    • Machine Learning Aplicado ao Marketing: Fundação Instituto de Administração
    • Generative AI in Marketing: Emory University
    • GenAI for Dynamic Advertising and Media Buying: Coursera Instructor Network
    • Marketing Analytics: University of Virginia
    • Introduction to Generative AI Marketing: Coursera Instructor Network
    • AI for Marketing: SWOT Analysis: Kennesaw State University
    • GenAI for Digital Marketing Specialists: Coursera Instructor Network
    • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign

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