Promotional Materials are critical tools for marketing and advertising that help businesses capture attention, engage audiences, and drive sales. Coursera's catalogue on Promotional Materials instructs you on creating and using effective promotional materials. You'll learn about the various types of promotional materials, such as brochures, flyers, posters, and digital content, and how to design them to be compelling and persuasive. Additionally, you'll understand the strategies for effective distribution and placement of these materials to reach your target audience. This skill is instrumental whether you're a marketer, entrepreneur, or anyone interested in promoting a product, service, or cause.