Campaign Management

Campaign Management is a strategic approach to planning and executing marketing strategies for the promotion of a product, service, or idea. Coursera's Campaign Management catalogue teaches you about the techniques and methodologies used in the planning, execution, tracking, and analysis of a marketing campaign. You'll learn to create, coordinate, and measure the effectiveness of different types of campaigns across various channels. This will include understanding audience targeting, budget allocation, creative design, and performance metrics. Additionally, you'll acquire a solid foundation in digital marketing strategies, email marketing, social media campaigns, SEO, and the use of analytics to optimize campaign performance.