Outbound Calls are a form of communication where a business initiates calls to customers or potential customers for various reasons, including sales pitches, customer service, or follow-up. Coursera's Outbound Calls catalogue equips you with the necessary knowledge and skills to effectively conduct and manage outbound calls. You'll learn everything from understanding the importance of call planning, achieving effective communication and persuasion, handling objections, to implementing proper follow-up strategies. This will enhance your ability to influence positive customer interactions, boost customer retention, and drive sales growth, enabling you to excel in roles such as telemarketer, sales representative, customer service representative, or any other role that involves customer interaction over the phone.