Strategic Marketing

Strategic Marketing is a comprehensive approach to identify business objectives, understand the consumer market, and develop marketing strategies to achieve growth. Coursera's strategic marketing catalogue equips you with the tools and techniques to effectively position your brand, analyse market trends, and create compelling marketing campaigns. You'll learn about consumer behavior, competitive analysis, market segmentation, pricing strategies, product development, and the use of digital channels for marketing. This knowledge will help you to create an effective marketing plan, drive customer engagement, and ultimately, increase business revenue.
34credentials
1online degree
104courses

Most popular

Trending now

New releases

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Results for "strategic marketing"

What brings you to Coursera today?

Leading partners

  • Fundação Instituto de Administração
  • IE Business School
  • Universidad de Palermo
  • Kennesaw State University
  • EDUCBA
  • Tecnológico de Monterrey
  • University of Maryland, College Park
  • University of Pennsylvania