Product Lining

Product Lining is a marketing strategy that involves selling multiple related products under a single brand name. Coursera's product lining catalogue equips you with the skills to effectively manage and market a range of related products. You'll learn about the strategic advantages of product lining, the process of developing a new product line, brand extension, and managing product line breadth and depth. Enhance your marketing and strategic planning skills as you delve into real-world examples of successful product lining strategy, understanding consumer behavior, market competition, and pricing considerations.