Qualitative Research

Qualitative Research is a method of inquiry that focuses on understanding human behavior and the reasons that govern such behavior. Coursera's Qualitative Research catalogue teaches you the fundamental approaches and techniques used in this type of research. You'll learn how to design and conduct qualitative studies, analyze and interpret data, and present your findings in a meaningful way. This skill is crucial for various fields such as sociology, psychology, market research, and user experience, where understanding the 'why' behind human actions is key. You'll also learn about different qualitative research methods like interviews, focus groups, ethnography, and case studies, and how to choose the right method for your research question.