Target Market

Target Market is the specific group of people or businesses that a product or service is aimed at. Coursera's Target Market catalogue teaches you how to identify, understand, and engage with the right audience to optimize your marketing strategy. You'll learn about market segmentation, consumer behavior, and the unique characteristics and needs of different customer groups. Furthermore, you'll gain insights into competitive analysis, market trends, and positioning strategies to effectively reach and communicate with your target market. Whether you're a marketing professional, an entrepreneur, or someone interested in growing a business, this knowledge will equip you to make data-driven decisions that drive success.