Marketing Psychology

Marketing Psychology is the understanding of why consumers behave as they do, using psychological theory to create effective marketing strategies. Coursera's marketing psychology catalogue teaches you about the cognitive processes that influence buying decisions, the impact of emotions on consumer behaviour, and the psychology of brand perception. You'll learn how to apply psychological principles to develop persuasive advertising campaigns, enhance customer engagement, and increase brand loyalty. In addition, you'll gain insights into consumer segmentation, targeting, and positioning strategies from a psychological perspective. This knowledge is essential for anyone working in marketing, advertising, sales, or any role that involves influencing consumer behaviour.