Overcoming Objections

Overcoming objections is a strategic process used in sales and negotiation, aimed at addressing and resolving potential concerns, reservations, or opposition from customers or stakeholders. Coursera's Overcoming Objections catalogue equips you with skills to effectively identify, anticipate, and respond to objections in a persuasive manner. You'll learn various techniques and strategies for objection handling, overcoming resistance, and maintaining positive engagement. You will also develop the ability to transform objections into opportunities, improve your communication skills, enhance your problem-solving abilities, and foster a convincing sale or negotiation process. The acquired skills will serve you well in roles such as sales representative, customer service agent, negotiator, or anyone involved in persuasive communication.