Value Propositions

Value Propositions are a clear statement that explains how your product solves customers’ problems, delivers specific benefits, and tells the customer why they should buy from you and not from the competition. Coursera's Value Propositions catalogue teaches you how to design, analyze, and implement powerful value propositions. You'll learn how to skillfully articulate advantages of a product or service, understand customer needs and pain points, and design compelling value propositions to influence decision-making. As you build this strategic marketing skill, you'll be better equipped to drive business growth, enhance customer satisfaction, and make your product or service stand out in a competitive market.
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